AI Brand Chart: Video streaming services, edition 2026-w42
4 AI models, 49 buying scenarios, edition 2026-w42, data as of October 16, 2026.
Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.
Fast panel: the fast or small current models of each vendor, not the full flagship panel.
beta: intervals not small-sample calibrated
Tiers, not strict ranks
How to read this
A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).
Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.
Display order since the last edition, not strict ranks. Moves without a badge are within the margin.
- 1NewNetflixNew on the chart in this edition.59% (44%–74%)1 week
- 2NewHBO MaxNew on the chart in this edition.57% (42%–70%)1 week
- 3NewHuluNew on the chart in this edition.41% (29%–54%)1 week
- 4NewPrime VideoNew on the chart in this edition.39% (27%–52%)1 week
- 5NewParamount+New on the chart in this edition.20% (10%–32%)1 week
- 6NewDisney+New on the chart in this edition.18% (8%–31%)1 week
- 7NewApple TV+New on the chart in this edition.17% (7%–30%)1 week
- 8NewPeacockNew on the chart in this edition.15% (5%–28%)1 week
- 9NewAMC+New on the chart in this edition.3% (0%–10%)1 week
- 10NewSTARZNew on the chart in this edition.2% (0%–10%)1 week
- 11NewMGM+New on the chart in this edition.1% (0%–11%)1 week