AI Brand Chart: Meal kits, latest edition 2026-w42
4 AI models, 40 buying scenarios, edition 2026-w42, data as of October 16, 2026.
Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.
Fast panel: the fast or small current models of each vendor, not the full flagship panel.
beta: intervals not small-sample calibrated
Tiers, not strict ranks
How to read this
A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).
Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.
Display order since the last edition, not strict ranks. Moves without a badge are within the margin.
- 1NewHelloFreshNew on the chart in this edition.39% (25%–54%)1 week
- 2NewSunbasketNew on the chart in this edition.38% (23%–52%)1 week
- 3NewHome ChefNew on the chart in this edition.32% (19%–46%)1 week
- 4NewHungryrootNew on the chart in this edition.32% (20%–46%)1 week
- 5NewPurple CarrotNew on the chart in this edition.24% (11%–39%)1 week
- 6NewGreen ChefNew on the chart in this edition.23% (11%–37%)1 week
- 7NewMarley SpoonNew on the chart in this edition.22% (10%–35%)1 week
- 8NewGobbleNew on the chart in this edition.15% (5%–29%)1 week
- 9NewEveryPlateNew on the chart in this edition.12% (2%–27%)1 week
Measured but left off the chart
- Blue Apron: Too many planned scenarios would be left out