Pickbench
Sample report

AI Brand Chart: Shampoo, latest edition 2026-w42

5 AI models, 60 buying scenarios, edition 2026-w42, data as of October 17, 2026.

Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.

Fast panel: the fast or small current models of each vendor, not the full flagship panel.

Tiers, not strict ranks

How to read this

A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).

Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.

Display order since the last edition, not strict ranks. Moves without a badge are within the margin.

  1. 1NewRedkenTier 1, rank 1 to 5New on the chart in this edition.50% (39%–61%)1 week
  2. 2NewMoroccanoilTier 1, rank 1 to 8New on the chart in this edition.37% (26%–48%)1 week
  3. 3NewAmikaTier 1, rank 1 to 8New on the chart in this edition.36% (27%–46%)1 week
  4. 4NewBriogeoTier 1, rank 1 to 9New on the chart in this edition.32% (23%–43%)1 week
  5. 5NewAvedaTier 1, rank 1 to 10New on the chart in this edition.28% (18%–38%)1 week
  6. 6NewOlaplexTier 2, rank 2 to 11New on the chart in this edition.22% (14%–32%)1 week
  7. 7NewPaul MitchellTier 2, rank 2 to 11New on the chart in this edition.18% (11%–25%)1 week
  8. 8NewPanteneTier 2, rank 2 to 11New on the chart in this edition.17% (9%–27%)1 week
  9. 9NewTRESemmeTier 2, rank 4 to 11New on the chart in this edition.14% (8%–24%)1 week
  10. 10NewL'Oreal ParisTier 2, rank 5 to 11New on the chart in this edition.12% (6%–20%)1 week
  11. 11NewOGXTier 2, rank 6 to 11New on the chart in this edition.8% (4%–15%)1 week