Pickbench
Sample report

AI Brand Chart: Outdoor jackets, latest edition 2026-w42

4 AI models, 53 buying scenarios, edition 2026-w42, data as of October 16, 2026.

Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.

Fast panel: the fast or small current models of each vendor, not the full flagship panel.

beta: intervals not small-sample calibrated

Tiers, not strict ranks

How to read this

A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).

Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.

Display order since the last edition, not strict ranks. Moves without a badge are within the margin.

  1. 1NewPatagoniaTier 1, rank 1 to 2New on the chart in this edition.62% (51%–73%)1 week
  2. 2NewArc'teryxTier 1, rank 1 to 3New on the chart in this edition.57% (45%–69%)1 week
  3. 3NewOutdoor ResearchTier 2, rank 3 to 9New on the chart in this edition.31% (22%–42%)1 week
  4. 4NewThe North FaceTier 2, rank 3 to 10New on the chart in this edition.26% (15%–38%)1 week
  5. 5NewL.L.BeanTier 2, rank 2 to 10New on the chart in this edition.25% (15%–37%)1 week
  6. 6NewHelly HansenTier 2, rank 3 to 11New on the chart in this edition.19% (11%–30%)1 week
  7. 7NewREI Co-opTier 2, rank 3 to 11New on the chart in this edition.17% (9%–27%)1 week
  8. 8NewEddie BauerTier 2, rank 3 to 11New on the chart in this edition.14% (7%–24%)1 week
  9. 9NewMarmotTier 2, rank 3 to 11New on the chart in this edition.13% (8%–21%)1 week
  10. 10NewColumbiaTier 3, rank 4 to 11New on the chart in this edition.7% (2%–14%)1 week
  11. 11NewCotopaxiTier 3, rank 6 to 11New on the chart in this edition.3% (0%–11%)1 week