AI Brand Chart: Smartwatches, latest edition 2026-w43
5 AI models, 60 buying scenarios, edition 2026-w43, data as of October 25, 2026.
Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.
Fast panel: the fast or small current models of each vendor, not the full flagship panel.
Tiers, not strict ranks
How to read this
A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).
Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.
Display order since the last edition, not strict ranks. Moves without a badge are within the margin.
- 1NewGarminNew on the chart in this edition.67% (55%–77%)1 week
- 2NewAppleNew on the chart in this edition.32% (21%–44%)1 week
- 3NewCOROSNew on the chart in this edition.30% (19%–44%)1 week
- 4NewWithingsNew on the chart in this edition.27% (16%–39%)1 week
- 5NewSuuntoNew on the chart in this edition.22% (12%–34%)1 week
- 6NewAmazfitNew on the chart in this edition.20% (11%–32%)1 week
- 7NewPolarNew on the chart in this edition.17% (9%–26%)1 week
- 8NewSamsungNew on the chart in this edition.14% (7%–23%)1 week
- 9NewGoogleNew on the chart in this edition.11% (5%–20%)1 week
- 10NewOnePlusNew on the chart in this edition.9% (3%–19%)1 week