Pickbench
Sample report

AI Brand Chart: Smart speakers, latest edition 2026-w42

5 AI models, 60 buying scenarios, edition 2026-w42, data as of October 17, 2026.

Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.

Fast panel: the fast or small current models of each vendor, not the full flagship panel.

Tiers, not strict ranks

How to read this

A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).

Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.

Display order since the last edition, not strict ranks. Moves without a badge are within the margin.

  1. 1NewSonosTier 1, rank 1New on the chart in this edition.74% (66%–81%)1 week
  2. 2NewBoseTier 2, rank 2 to 7New on the chart in this edition.34% (25%–44%)1 week
  3. 3NewAppleTier 2, rank 2 to 9New on the chart in this edition.29% (21%–37%)1 week
  4. 4NewAmazonTier 2, rank 2 to 9New on the chart in this edition.22% (14%–32%)1 week
  5. 5NewWiiMTier 2, rank 2 to 9New on the chart in this edition.21% (15%–29%)1 week
  6. 6NewBang & OlufsenTier 2, rank 2 to 9New on the chart in this edition.20% (13%–28%)1 week
  7. 7NewDenonTier 2, rank 3 to 10, below its tier leaderNew on the chart in this edition.16% (10%–23%)1 week
  8. 8NewYamahaTier 2, rank 2 to 10New on the chart in this edition.15% (8%–23%)1 week
  9. 9NewGoogleTier 3, rank 3 to 10New on the chart in this edition.14% (8%–22%)1 week
  10. 10NewJBLTier 3, rank 7 to 10New on the chart in this edition.6% (3%–11%)1 week