Pickbench
Sample report

AI Brand Chart: Payroll software, edition 2026-w42

5 AI models, 60 buying scenarios, edition 2026-w42, data as of October 17, 2026.

Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.

Fast panel: the fast or small current models of each vendor, not the full flagship panel.

Tiers, not strict ranks

How to read this

A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).

Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.

Display order since the last edition, not strict ranks. Moves without a badge are within the margin.

  1. 1NewADPTier 1, rank 1 to 3New on the chart in this edition.58% (47%–69%)1 week
  2. 2NewGustoTier 1, rank 1 to 4New on the chart in this edition.55% (43%–67%)1 week
  3. 3NewRipplingTier 1, rank 1 to 5New on the chart in this edition.51% (40%–62%)1 week
  4. 4NewPaychexTier 2, rank 2 to 7New on the chart in this edition.30% (20%–41%)1 week
  5. 5NewQuickBooks PayrollTier 2, rank 3 to 7New on the chart in this edition.28% (18%–39%)1 week
  6. 6NewPaycorTier 2, rank 4 to 10New on the chart in this edition.22% (12%–34%)1 week
  7. 7NewOnPayTier 2, rank 4 to 11New on the chart in this edition.12% (6%–19%)1 week
  8. 8NewJustworksTier 3, rank 6 to 11New on the chart in this edition.8% (3%–14%)1 week
  9. 9NewHomebaseTier 3, rank 6 to 11New on the chart in this edition.5% (1%–14%)1 week
  10. 10NewSquare PayrollTier 3, rank 6 to 11New on the chart in this edition.4% (0%–13%)1 week
  11. 11NewPatriot SoftwareTier 3, rank 7 to 11New on the chart in this edition.3% (0%–11%)1 week