AI Brand Chart: Password managers, edition 2026-w42
3 AI models, 42 buying scenarios, edition 2026-w42, data as of October 16, 2026.
Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.
Fast panel: the fast or small current models of each vendor, not the full flagship panel.
beta: intervals not small-sample calibrated
Tiers, not strict ranks
How to read this
A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).
Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.
Display order since the last edition, not strict ranks. Moves without a badge are within the margin.
- 1New1PasswordNew on the chart in this edition.62% (48%–75%)1 week
- 2NewBitwardenNew on the chart in this edition.59% (43%–74%)1 week
- 3NewKeeperNew on the chart in this edition.30% (17%–45%)1 week
- 4NewProton PassNew on the chart in this edition.25% (12%–40%)1 week
- 5NewDashlaneNew on the chart in this edition.25% (13%–38%)1 week
- 6NewRoboFormNew on the chart in this edition.21% (10%–35%)1 week
- 7NewEnpassNew on the chart in this edition.11% (2%–25%)1 week
- 8NewZoho VaultNew on the chart in this edition.11% (3%–22%)1 week
- 9NewLastPassNew on the chart in this edition.3% (0%–12%)1 week
- 10NewNordPassNew on the chart in this edition.3% (0%–8%)1 week